Cryo App │ Product Builder │ Dec 2024 - Present
The Coach App helps customers of cryotherapy centers receive personalized treatment plans through a short assessment. The results are shared with the center to guide their sessions. I was brought in to rethink the UX, clarify the product offering, and speed up delivery alongside a full-stack developer.
- Confusing onboarding and unclear value proposition - Fragmented user flows and clunky experience - Low retention and slow iteration due to design and tech debt
I focused on: - Surfacing the program output clearly on the home screen - Simplifying onboarding and adding a review step to the assessment - Encouraging retention through post-session feedback prompts - Improving copy and structure for quick UX wins - Aligning the product and marketing messaging
- Clearer product value and user journey - Simplified, scalable design system - Stronger internal alignment around the vision - Positive early feedback, laying the foundation for future growth
