Resourceful │ Solo Founder │ Jun 2020 - Dec 2025
Resourceful is a solution I created to empower organizations to education people about waste sorting. Unlike traditional recycling education tools, Resourceful focuses on behavior change through engaging content. One core feature is a quiz that turns boring recycling rules into an approachable, game-like experience.
- Most people are confused about recycling, leading to high contamination rates - Existing tools are static and dull, limiting their real-world impact - Cities and waste organizations struggle to educate their communities at scale with up-to-date content
As design-oriented founder, I took a new approach: - Designed a friendly, mobile-first quiz to teach local recycling rules in seconds - Focused on fun, bite-sized learning to drive higher engagement and retention - Built the feature to be fully customizable for any city, or material stream
- Deployed with customers like the city of Berkeley and the Lawrence Berkeley National Lab - Increased resident participation and accuracy in waste sorting - Positive feedback from both residents and sustainability teams for its ease